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OUR BUSINESS READING RECOMMENDATIONS

 

Fully describes 34 positive personality themes the authors have formulated (such as Achiever, Developer, Learner, and Maximizer) and explains how to build a "strengths-based organization" by capitalizing on the fact that such traits are already present among those within it.


In When Listening Comes Alive, Paul Madaule re-awakens a skill that each of us has-a skill that can improve communication creativity and learning ability, allowing a fuller and more energetic life.


Based on the largest study of its kind ever undertaken, more than 80,000 managers in 400 companies reveal revolutionary insights about successful managerial behavior.


From one of the world's most recognized experts on management comes a charming parable filled with insights designed to help readers manage change quickly and prevail in changing times.


John C. Maxwell has done exactly that in The 21 Irrefutable Laws of Leadership. He has combined insights learned from his thirty-plus years of leadership successes and mistakes with observations from the worlds of business, politics, sports, religion, and military conduct. The result is a revealing study of leadership.

Simplicity is about changing how we use people's time and attention at work. Even at top performing and most admired companies, work is becoming way too complex. We need easy-to-use ideas and tools that help us cut through the clutter in order to work smarter.

 

Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs typically brimming with good but distracting ideas--make poor businesspeople.


 

Called "the ultimate entrepreneur for the Information Age" by "Business Week", Godin explains Permission Marketing, a concept that shapes a sales pitch so that consumers winningly accept it.


 

Destined to become one of the most talked-about books of 2000, here is a journey into the new world of hyper-capitalism where accessing experiences becomes more important than owning things and all of life is a paid-for activity.


 

Presents the most powerful marketing principle ever developed for understanding and motivating the largest target opportunity of the next decade: women. Discusses how women make 80% of all purchasing decisions.


 

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